Ambush Marketing: A Growing Tactics in Today’s Time

Introduction The term Ambush Marketing is the talk of the time across the world these days. It refers to a marketing strategy wherein rival companies associate themselves with a particular event which already has another official sponsor. The term ambush was first coined by the marketing strategist, Jerry Welsh from American Express company in the […]

How to Register your Blog Name as Trademark?

If you are a blogger or writing an editorial, then it is always advisable to Trademark your blogs and editorials in order to protect it from possible infringement. Procedure for Registration Trademarks can be filed through TEAS (Trademark Electronic Application System) and manually also, but online filing is more preferable. The application is filed online […]

Compulsory licensing: Noble or Ignoble during Covid-19?

There are many substantial developments within the field of property and pharmaceuticals are done during the time of pandemic. New means to stop , treat and mitigate Covid-19 are being researched for developing effective medical treatment as fast as possible. Its vaccine is more important to return to hamper the transmission of disease. Owing to […]

Delhi High Court Held that Exact use of Trademark needed to constitute as Trademark Infringement

Recently Delhi supreme court during a case of Mankind Pharma Ltd Vs Chandra Mani Tiwari and Anr. held that ‘to constitute infringement under Section 29(5), it’s required to possess an equivalent or identical brand name and merely having an identical or deceptively similar trademark to the registered trademark wouldn’t constitute infringement.’ Brief Facts The plaintiff […]

What steps should Trademark owners take to avoid future Litigation

In recent times it is very important to protect your brand name as others may commercially disparage your brand. Trademark infringement is very common these days, therefore it is always advisable to take protection of your brand name.  Trademark owner at initial stage and do so much to avoid future litigation or conflicts. The following […]