Ambush Marketing: A Growing Tactics in Today’s Time

Introduction The term Ambush Marketing is the talk of the time across the world these days. It refers to a marketing strategy wherein rival companies associate themselves with a particular event which already has another official sponsor. The term ambush was first coined by the marketing strategist, Jerry Welsh from American Express company in the […]

Trademark Infringement in India

Trademark is registered for the purpose of recognizing the source of a particular goods or services. The source in turn helps people determine the quality of the products. Customers purchase their products on the basis of the quality of  product. This is why Trademark is of extreme importance in the economy. For the consumer, a […]

7 Factors for Identifying Trademark Likelihood of Confusion

There are certain reasons why companies seek to protect their brand name under Trademark protection. They invest a certain amount of money in their brand name to build a successful brand.  There are lots of brands available in the market and how you can avoid to infringe third person’s Trademark. You can start by understanding […]

Britannia wins Trademark Infringement matter against Future Group

Recently Brittania company was earning the profits where all the companies are facing losses during the Covid-19 Pandemic period. Britannia company has broken all records and increased its revenue from 18% to 23%. The company’s growth is not limited to just financial returns, it has also won a major legal battle, albeit out of court. […]

Intellectual Property Appellate Board puts stay on the mark of Trademark N-95

Recently on 4th December, 2020, the IPAB put an interim stay on the use of the Trademark N-95 applied with application Number 4487559 in class 10. Later the rectification application was filed by the applicant under section 57 of the Trademarks Act, 1000 for the removal of the N-95 Label. The court held that the […]