Are 3-D Trademarks different from Industrial Designs?

What is a Three Dimensional Trademark? A Three Dimensional Trademark is a non-conventional Trademark which makes use of a Three dimensional shape of  product or its package/container to achieve distinction in the concerned jurisdictional marketplace. Hence, being clearly distinguished by shape or long time usage is the paramount requirement of the 3D Trademark. Examples of […]

Licensing/Assignment of Trademark in India

Assignment/licensing of Trademark allows third parties to use the registered trademark and the rights associated with it. In exchange for “Royalty” Third party is authorized by the owner of registered Trademark to use that Trademark for a specific period of time. In other words Trademark licensing refers to the moe of transfer of rights wherein […]

Trademark Squatting: A threat to MNCs

With the presence of global entities in India like Apple, Amazon Etc Intellectual property rights of these entities in India becomes indispensable. As a result of this, business owners are required to be conscious of ways that their IP rights, specially Trademark, is protected globally. In 2012 Apple faced an issue with its Trademark registration […]

Ambush Marketing: A Growing Tactics in Today’s Time

Introduction The term Ambush Marketing is the talk of the time across the world these days. It refers to a marketing strategy wherein rival companies associate themselves with a particular event which already has another official sponsor. The term ambush was first coined by the marketing strategist, Jerry Welsh from American Express company in the […]

Trademark Infringement in India

Trademark is registered for the purpose of recognizing the source of a particular goods or services. The source in turn helps people determine the quality of the products. Customers purchase their products on the basis of the quality of  product. This is why Trademark is of extreme importance in the economy. For the consumer, a […]