Ambush Marketing: A Growing Tactics in Today’s Time

Introduction The term Ambush Marketing is the talk of the time across the world these days. It refers to a marketing strategy wherein rival companies associate themselves with a particular event which already has another official sponsor. The term ambush was first coined by the marketing strategist, Jerry Welsh from American Express company in the […]

Delhi High Court restrains “Thefauxy.com” from Infringing the Trademark “Budweiser”

Delhi High court vide its order dated July 30, 2020 granted an ad-interim injunction in a suit filed by Budweiser for Trademark infringement, unfair competition, and commercial disparagement and dilution and tarnishment of its goodwill and reputation of the brand “Budweiser”. Brief Facts In an instant case Defendant No. 1,2 and 3 who run a […]

A Perusal of Jagran Prakashan Ltd. Vs Telegram FZ LLc. & Ors.

The Judgement was passed by the single Judge of Delhi High Court, which deals with the illegal distribution of news on social media platforms and the liability of the administrators of the groups as well as the social media platforms themselves. Brief Facts of the case Plaintiff is the publisher of leading newspaper “Dainik Jagran” […]